The Leisure Opportunity Map is an initiative of House of Leisure (HOL) and Dynamic Concepts Consultancy (DCC). Dynamic Concepts Consultancy has been part of Markteffect since early 2020. The Leisure Opportunity Map is intended as an assessment framework for policymakers and administrators of a city/region, as well as for (leisure) entrepreneurs. It outlines the current leisure offerings, leisure demand, and identity value within the area, against which the added value of new initiatives can then be evaluated.
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