Markteffect regularly conducts market research into the potential of new products or improved concepts: what do consumers think of them, and do they have a chance of success in retail/supermarkets? This type of research often serves as the foundation for a successful market introduction.
In the food and FMCG market, producers, brands, and retailers do everything they can to stand out to consumers and offer the most unique range of products possible. Existing products are continuously improved, and new products are constantly being introduced to the shelves. At the same time, most categories offer a wide range of products, making it increasingly difficult to stand out. This means that striking the right chord with consumers with (new) products is certainly not easy.
The ME Concept Test is a validated and standardized research product designed to quickly and easily provide insight into the success potential of new or improved concepts. While these studies are often conducted on a standalone basis, we recognize a market need for an accessible and flexible framework to rapidly evaluate new (or enhanced) concepts. Therefore, Markteffect will implement its ME Concept Test on a periodic basis.
Would you like to participate in the Bi-monthly ME Concept Test? Then these are the final registration dates:
- November 21, 2022
- January 23, 2023
- March 20, 2023
- May 22, 2023
- July 24, 2023
- September 25, 2023
- November 20, 2023
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