Target group & behavior

Conducting research into your target group and its behavior yields actionable insights that allow you to better align your communication and offering with the audience— even when it comes to specific segments.

This leads, for example, to more effective campaigns, sharper positioning, and products or services that perfectly match the needs and motivations of the target group. In this way, you can more effectively respond to behavior changes. Below, discover different types of research that fall under this category.

What Markteffect can do for you

Consumer needs research
Is there interest in your (new) product or service? Needs research is valuable for testing a new product or service you’re planning to introduce to the market.

Public opinion surveys
A survey among citizens may cover broad themes such as wishes and needs, or more specific topics, such as the arrival of wind turbines, sustainability, etc.

Customer journey research
What does the (current) customer journey look like? In a customer journey study, we map out the path a prospect or consumer takes to become (or remain) a customer.

Customer value proposition (CVP)
A CVP defines the unique value your organization promises to deliver to customers. It shows how a product or service addresses specific needs and expectations.

Target group research
Who is your target group, and what drives them? Target group research is essential when bringing a new service or product to market.

Study choice research
We help most of the universities, college and education organizations in the Netherlands in a wider scope of research, one of them being insights in the choice of study under potential students.

Usage & attitude research
This type of study provides insight into orientation, purchasing, and use of a product (or category) within a selected target group.

If the exact type of research you want to conduct isn’t listed here, feel free to explore our other research categories or get in touch with us. We’re happy to help you find the right fit.

Get insights for your target group and their behavior

With a strategic approach, we deliver insights that help organizations better understand their target group and respond more effectively to their needs and behaviors. This leads to optimized campaigns, improved customer experience, and greater impact on organizational goals.

Whatever your research question, we can assist you. We don’t just do “you ask, we execute”,  we first aim to truly understand your research question before diving in. By listening well, analyzing your question, and then advising, we ensure relevance. That’s what it’s really about. With more than 30 years of experience, we know the market inside out. That helps us understand exactly what you’re asking for, and deliver well-suited recommendations. We use a proven approach, with a strong focus on collaboration with our clients.

Our view on target group & behavior research

• Target group segmentation: We study the non-rejectors in the product category and map target groups and personas in detail.
• Customized research: Our approach is flexible and tailored to your organization’s specific context and your product category.
• Customer & user journey mapping: We visualize journeys to identify key touchpoints, motivations, and barriers.
• Actionable insights: We offer concrete recommendations, such as identifying potential category entry points, refining target segments, optimizing campaign deployment, enhancing customer experience, and innovating in product or offering.

Discover what we can do for you

Get in touch with our specialists via the contactform below to see how we are going to make a difference for you. We are happy to advise you on choosing the right type of research!