Markteffect participated in NIMA Marketing Week 2020, where September 1st, 2nd, and 3rd were entirely dedicated to marketing. The NIMA organization facilitated safe networking opportunities for industry professionals.
The event was organized at DeFabrique in Utrecht. Although there were no stands at this edition, our A/B test, which we recently conducted for Bundelz, was displayed in various locations. Visitors could choose which of the two different campaign messages they thought was most appealing to Dutch consumers. They could then leave a prediction and have a chance to win a research budget worth €1,500.
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